Durex

A campaign created for Durex.
Playing with the lyrics of Prince's song 'Dance, Music, Sex, Romance', contraception is made part of the night-out romance routine.

Video Ad

The video ad is short and punchy, intended for being placed at the beginning of a YouTube video where it can be targeted at suitable viewers.

The story is of two people enjoying a spontaneous romance, but the song they are dancing to reminds them that new love comes with responsibility. Durex is the protection they both need.

Print Ad

The print ads are designed to reinforce the overriding message of the campaign – Durex provides safe romance. They are placed in areas with high target market traffic such as pub/club toilets and at bus stops near city centres which have busy nightlives.