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Durex

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A campaign created for Durex.
Playing with the lyrics of Prince's song 'Dance, Music, Sex, Romance', contraception is made part of the night-out romance routine.

Video Ad

The video ad is short and punchy, intended for being placed at the beginning of a YouTube video where it can be targeted at suitable viewers.

​The story is of two people enjoying a spontaneous romance, but the song they are dancing to reminds them that new love comes with responsibility. Durex is the protection they both need.

Print Ad

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The print ads are designed to reinforce the overriding message of the campaign – Durex provides safe romance. They are placed in areas with high target market traffic such as pub/club toilets and at bus stops near city centres which have busy nightlives.
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Site Design & Illustration by me © Joshua Swain 2020
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