Joshua Swain
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ABSOLUT VODKA

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**REGIONAL FINALIST**
Artwork designed for the Absolut Creative Competition. The brief reflected two Absolut beliefs...

​1. People should be free to love who they choose
2. Everyone should be free to express themselves
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The bottle is filled with the colours in the pride flag referencing Absolut's historic support of the LGBT+ community. All shapes, sizes and colours are packed into the bottle showing that everyone can lovingly coexist. The dark and liquid-like background is only pierced by the red love-heart emerging from the Absolut bottle of love.
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The Absolut bottle is filled with a pride-coloured T-shirt partially outlined using an unzipped jacket. This represents Absolut's belief of promoting people's freedom of expression – the bottle is the vessel of expression in the image. 
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The Absolut bottle acts like a prism. It is the vessel which enables colourful expression in the world.
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Site Design & Illustration by me © Joshua Swain 2020
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