ABSOLUT VODKA

**REGIONAL FINALIST**
Artwork designed for the Absolut Creative Competition. The brief reflected two Absolut beliefs...
​1. People should be free to love who they choose
2. Everyone should be free to express themselves

The bottle is filled with the colours in the pride flag referencing Absolut's historic support of the LGBT+ community. All shapes, sizes and colours are packed into the bottle showing that everyone can lovingly coexist. The dark and liquid-like background is only pierced by the red love-heart emerging from the Absolut bottle of love.

The Absolut bottle is filled with a pride-coloured T-shirt partially outlined using an unzipped jacket. This represents Absolut's belief of promoting people's freedom of expression – the bottle is the vessel of expression in the image. 

The Absolut bottle acts like a prism. It is the vessel which enables colourful expression in the world.

Site Design & Illustration by me © Joshua Swain 2020